Search Engine Marketing Versus Traditional Advertising
 
   

Search engine marketing is a type of internet marketing which is aimed to promote the websites by increasing their visibility. The visibility of the websites through search engine marketing is made in the SERPs or search engine result pages.

Various tools are used to achieve the objectives of search engine marketing like search engine optimization or SEO, paid placement and paid inclusion. Most of the websites which rely on search engine marketing tools argue that search engine marketing is cheap as compare to other marketing tools like search engine optimization services are very cheap.

Popularity of search engine marketing is increasing among the online businesses and companies. According to a research conducted in North America, billions of US dollars are spent each year on search engine marketing. Furthermore, search engine marketing is showing a greater percentage increase as compare to the past years. The largest vendors which are providing search engine marketing includes Google Adwords, Microsoft adCentre and Yahoo search marketing. The current growth of search engine marketing is also overwhelming traditional advertising and other internet marketing tools.

A significant increase in the number of websites was noticed in the mid to late 90s because of the boom in Ecommerce and in the late 90s search engine marketing originated. In these years search engines started their services in order to facilitate the internet users to search information easily. The keenness of people of using search engines as a tool for finding information motivated the search engines to develop their business models to finance their services. These business models were developed to finance their services like Open text in 1996 offered pay per click program. Google also initiated its search engine marketing program in 2000 as an internet marketing tool. In 2001, Danny Sullivan proposed the term, "search engine marketing" for search engine optimization services, paid listing and developing online strategies for businesses. Today, search engine marketing is so popular that in 2007, it appeared as the primary money maker tool for search engines.

The effectiveness of search engine marketing is obvious from the growth and financial results of the online companies which are relying on this internet marketing tool. Consultancy services are also offered to help the businesses learn about these advertising opportunities. If search engine marketing is providing benefits to online companies, then at the same time there are some controversies regarding the paid search advertising. However, to avoid unethical practices which can emerge because of search engine marketing, rules and policies are introduced. Therefore, Search Engine Marketing is an excellent tool for the online companies to enhance their visibility on search engines.

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Article Author: Al Zan
Author Home Page: Search optimization
Article Category: SEO and SERP
Article Topic: SEO Firm
Article Keywords: Seo consultant,Search engine optimization,Search engine optimization,Affordable seo,Search optimizat